The trade magazine for the packaging industry
The trade magazine for the packaging industry
Brick-and-mortar retailers are also confronted with the increasing demand for sustainable packaging and need to find solutions. Ranpak offers several packaging solutions for efficient and sustainable packaging in the retail sector.
Retailers worldwide are endeavouring to appeal to consumers through better planning and communication as well as more sustainable and efficient operations. An important factor is the Optimum utilisation of the available spacewhich can also include options such as online purchase with in-store collection. However, the in-store shopping experience is still of central importance.
"As a provider of packaging solutions for both e-commerce and the industrial supply chain, we see that both online sellers and retailers with brick-and-mortar shops are facing a rapidly changing business environment and need more sustainable packaging solutions. Forrester's latest forecasts confirm a trend we are all seeing, namely the importance of the circular economy for retailers. They also highlight the growing expectations in dealing with returns. These two issues will have a decisive and direct impact on the brand image and customer experience in the coming years - and better packaging can help."
Luc SmeetsMarketing Director EMEA at Ranpak
"It is important for retailers that they do not have to accommodate different packaging solutions that take up valuable space in the shop. Our new pack-in-store solutions fulfil both of these challenges. Pack-in-Store can be easily integrated into any retailer's existing set-up and requires a cost-effective, simple and small footprint. The 100 per cent paper-based protection eliminates the need for traditional plastic bubble products. This new product reflects our focus on growth-orientated innovation and our commitment to environmentally friendly solutions that express the values we share with so many customers worldwide."
Luc Smeets
Feedback from trial customers prior to launch has been very positive and Ranpak is now expanding the business to enable retailers across the EMEA region to offer their customers packaging in line with the circular economy. Pack-in-Store offers Protection and cost savings compared to systems such as foam and bubble wrapso that products and profit margins are equally protected.
The most important pack-in-store innovation for in-store use is the Wrap 'n Go converter. This is a new patented dispenser for Geami packaging. It stretches die-cut kraft paper into a protective 3D honeycomb structure, with the option of using additional soft liner paper. Wrap 'n Go is sustainable, modular and easy to use, as well as being No adhesive tape or cutting required. A patented, self-adjusting clamping mechanism increases performance and reliability.
Geami EX Mini is a dispenser box that expands die-cut kraft paper into a protective 3D honeycomb structure. The design of the box enhances the in-store experience and directly demonstrates the brand's commitment to sustainability to customers. Geami Sheets is a small Geami dispenser, with die-cut kraft paper that can be expanded into a protective 3D honeycomb structure. One box offers up to 140 m2 Packaging material and can be placed under a sales counter. FillPak Go is an efficient packaging solution for start-up companies or users with low void fill requirements. It can be integrated into any packaging environment.
Source: Ranpak
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