Jägermeister wants to reduce CO2-emissions and reduce the resource consumption of its packaging. The company is switching from solid cardboard to corrugated cardboard for its shipping boxes.
By switching from solid board to corrugated board the weight of the packaging is reduced by 38.5 per cent on average. In combination with the increase in the proportion of waste paper to over 90 per cent, less than half of the resources are required for production. Starting from 19.4 million cardboard boxes, the changeover saves 249 tonnes of CO2 compared to the previous cardboard packaging. In future, the herbal liqueur producer will be working with four family businesses from the region to produce the more sustainable cardboard packaging.
“The innovative strength of the new local suppliers - in addition to the excellent, interdisciplinary cooperation internally - has led to the success of this project. This starts with the selection of recycled paper and ends with production on highly efficient machines.”
Carsten Doliwa, Senior Director Procurement at Jägermeister
Already The first cardboard boxes were processed in production at the beginning of 2023, The worldwide changeover will take place successively with immediate effect. The design of the cartons remains unchanged. The well-known Jägermeister bottle label with the stag has already been made from 100 per cent recycled paper since 2021. Adapting the transport packaging is now the next logical step.
„To ensure that future generations can also enjoy the best nights of their lives, we must and will make our contribution to an intact environment. The new cardboard packaging brings us one step closer to our goal of reducing and optimising the resource consumption of all our packaging.“
Sandra Broschat, Senior Director Sustainability at Jägermeister
Source: Mast-Jägermeister SE
