Beverage manufacturer Valser claims to be the first Swiss mineral water brand to dispense with labels. Instead, product information and the logo are embossed directly onto the PET bottle.
After the changeover of the bottles to 100 per cent recycled PET (rPET), with the use of CO2 from the air by Climeworks and the brand's climate neutrality certification, the elimination of labels is now the next step towards sustainability, according to the company, which has been part of the Climeworks Group since 2002. Coca-Cola-Group.
The first three label-free flavours - Sparkling, Still and Still Calcium & Magnesium - are now available. are currently being tested in the market. Dispensing with labels enables a further reduction in the packaging material used.
Based on the planned sales figures for 2022, the company can expect of labels saved for this pilot project will pave the route from Zurich to Paris, according to the Beverage producer. The aim is, Producing all Valser bottles without a label, step by step.
The product information and logo are embossed on the bottle. The label required for retail sales Barcode is now printed on the top of the lid. The new bottles come in a sleek and fresh design. In addition, the Ergonomics of the new 750 ml bottle improved.
„We believe that the future belongs to label-free bottles. By going label-free, we are taking a further step towards closing the circular economy. We are making a start with our new 750ml bottle without a label.“
Thomas Krennbauer, General Manager, Coca-Cola HBC Switzerland
Source: Valser
