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Efficient sales promotion: Thimm develops confectionery displays for importer Genuport

Thimm and Genuport Trade GmbH have entered into a partnership with the American chocolate manufacturer The Hershey Company. The confectionery is to be positioned in retail stores with pallet displays.

The company Genuport Trade GmbH recently began a partnership with the American chocolate manufacturer The Hershey Company. Thimm has now developed an efficient pallet display to position its confectionery from the well-known American brand Reese's in the retail sector. Genuport has opted for a promotional design to mark the highlight of the American football season. 

American sweets have long since found their way into German supermarkets. This is made possible by companies such as Genuport Trade GmbH. The family business with its headquarters in Norderstedt is specialises in the distribution and marketing of international food brands. For more than 70 years, Genuport has succeeded in positioning food brands from all over the world in Germany with innovative import concepts. Thimm has now developed an efficient pallet display, in the food retail trade in order to New partnership between Genuport and The Hershey Company to promote sales.

Flexible and sustainable

The aim is to promote the various Reese's brand Peanut Butter Cups in time for the highlight of the American football season and to showcase them in German food retailers to boost sales. The displays will continue to be used beyond this time-limited campaign. The new 1/4 pallet displays are manufactured with offset-laminated corrugated cardboard in double flute quality. They consist of a glued display body with four variable trays as well as optional panels and a topper. The four levels with a load capacity of up to 20 kg can be customised to fit the large Reese's product line. This means that Flexible decision as to whether the confectionery should be placed flat or upright. The trays can be locked at an angle for this purpose.

Thimm's company headquarters in Northeim.
Christiansen Print, a company of the Thimm Group, was honoured with the BRCGS. (Image: Thimm)

Depending on the placement type and quantity, additional customer appeal can be created with optional advertising space placed between the trays. Thimm supplies the sturdy pallet displays lying flat out. They can be erected and loaded quickly thanks to the adhesive bonding. The topper rounds off the displays as a height element and offers space for changing advertising campaigns. Thanks to the The use of sustainable, recyclable corrugated cardboard means that the displays can be completely recycled after use. become.

Display

Source: Thimm Group

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