Kornelius Thimm took over the management of the company last year and launched the „Thimm 20230“ strategy. The company has now been given a new brand identity with a new logo and website.
Over the past few months, employees have worked out what Thimm has always been Technological lead, sustainable action and proximity to the customer important cornerstones of the overall corporate identity. „We take the time to understand our customers thoroughly so that we can find the simplest and best solution for them. In doing so, we put our customers and pursue the goal of packaging their products better and better. That's always a good feeling for both sides,“ says CEO Kornelius Thimm.
From now on, this feeling will be expressed with „When simplicity feels good. It's THIMM time“. As a symbol of the company's further development, a new logo was introduced. The new brand identity is also flanked by a new website, thimm.com and an eye-catching advertising campaign. This campaign picks up on themes from the consumer goods market with a wink, focussing on intelligent and sustainable packaging solutions.
In the long term, the company is planning further development steps as part of the „Thimm 2030“ growth strategy. Kornelius Thimm summarises: „At its core, Thimm remains true to its roots: we are a family business with a strong focus on the customer. In future, we will ensure even more simplicity and that's why from now on it's called: When simplicity feels good. It's THIMM time!“
Source: Thimm
