About the new tinplate consumer platform weissblech-kommt-weiter.de Germany's only manufacturer of tinplate, thyssenkrupp Rasselstein GmbH, now wants to educate people about the recyclability and sustainability of tinplate.
According to the company, tinplate has a high recycling rate of more than 91 per cent, but knowledge about the recyclability and good reusability of tinplate is still low. The new tinplate consumer platform now aims to clear up these ambiguities: with surveys and figures, entertainment and facts, insights into manufacturing and recycling processes, the platform shows interested consumers, What tinplate has in store.
Internet platform now live
For the first time ever, the thyssenkrupp Rasselstein GmbH will be specifically targeting consumers from this spring. The dedicated Internet platform is today live gone. The target group is German-speaking consumers.
„Unfortunately, consumer knowledge about the recyclability and recycling of tinplate is still too low. This was the result of a representative survey by YouGov, which we commissioned in Germany in advance. For example, consumers estimate that the recycling rate for tinplate is only 55 per cent. The actual figure is significantly higher at 91 per cent.“ Carmen Tschage, Head of Communications and Market Development at thyssenkrupp Rasselstein
The survey also showed that something has already been done in this regard. The survey revealed that when choosing between two identical products with the same price, 62 per cent of consumers prefer tinplate packaging - and only 14 per cent would opt for plastic packaging.
Tinplate consumer platform clarifies
„So the time is more than ripe for pro-tinplate consumer communication,“ emphasises Tschage. „To show how things can be better with tinplate, we have created a modern, attractive website that provides information about the tinplate industry. http://www.weissblech-kommt-weiter.de is accessible. The approach to users is deliberately kept casual in order to avoid creating any distance in the first place.“
The contributions on the platform thematise the Multi-recycling of tinplate, The closed material cycle of steel and explain how tinplate is produced. The topic of green, climate-neutral steel, that is currently of great interest to the public will find its place. In addition to a fixed repertoire, there will always be current blog posts.
„We hope that we can start a positive discussion about the sustainability of tinplate in German-speaking countries and that many consumers will take advantage of the offer to find out about the benefits and recyclability of tinplate packaging,“ says Tschage.
Sourcethyssenkrupp Rasselstein GmbH
