The chocolate manufacturer Tony's Chocolonely pursues a sustainable corporate strategy, which is why the packaging for its chocolate variations Tiny Tony's only a heat-sealable paper-based solution can be considered. A barrier paper from Sappi is now being used.
Founded in 2005, the Dutch company Tony's Chocolonely produces and sells its chocolate bars in strict compliance with the Fairtrade principles. Due to the internal standards with regard to raw materials and production methods, the company has a clear idea of which material should be used for the products. Foil is explicitly avoided as a base material. The company's products are available in both classic and unusual flavours. They are packaged in strikingly colourful packaging.
For the recently introduced portfolio expansion Tiny Tony's the company was therefore looking for a suitable solution for secondary packaging. A total of 20 of the small 9-gram chocolate bars were to be packed in a Stand-up pouches for retail distribution are offered on the various international markets.
„In the beginning, we packaged the Tiny Tony's We were still selling our products in cardboard boxes, but as demand increased, we wanted to offer them in stand-up pouches for duty-free outlets and supermarkets. The challenge was to find a paper that met our requirements: a paper on which we could print with a similarly high quality and that was strong enough to hold 20 Tiny Tony's to hold.“ Julia Wienk, Sourcer at Tony's Chocolonely
Tiny Tony's environmentally friendly packaging
They found what they were looking for in a tried-and-tested partner: the packaging for the classic 180g chocolate bars at Tony's Chocolonely already uses a 100% made from recyclable, uncoated and certified paper from the Paper manufacturer Sappi for use. After various tests with a variety of paper samples in different grammages, the decision was made in favour of the Barrier paper Guard Nature MS from Sappi. The uncoated paper is characterised by its heat sealability, an integrated mineral oil barrier on the reverse side and good opening properties. It also scores with a natural paper look and can be recycled in the paper waste stream.
Kerstin Teichmann, Market Manager Packaging Solutions at Sappi Europe, remembers: „It was a real challenge to find the perfect packaging solution. paper-based substrate for the packaging of the Tiny Tony's to be found. For example, some bags tore open at the bottom during the test phase. Choosing the right material thickness was therefore essential. In the end, we were able to narrow down Sappi Guard Nature MS with a grammage of 80 g/m² as suitable.“
The bags developed for Tony's Chocolonely were first used in the USA for a Tiny Tony's Halloween collection. Since then, they have only been used for this specific market.
Thanks to its recyclability in the paper waste stream and certificates such as PEFC™ and FSC™, the packaging solution complements the chocolate manufacturer's sustainable concept. „Sappi Guard Nature MS is the perfect alternative for our bags. Its appearance and processing properties have completely won us over,“ says Julia Wienk.
[infotext icon]Tony's Chocolonely was founded in 2005 by three journalists from the Dutch television programme ‘Keuringsdienst van Waarde„. They had discovered that the world's largest chocolate manufacturers were buying cocoa from plantations that used illegal child labour and modern slavery. Since then, Tony's Chocolonely has been committed to making chocolate 100% “slave-free„. Tony's Chocolonely is now one of the largest chocolate brands in the Netherlands and is available almost worldwide. [/infotext]Source: Sappi Europe
