Ton Knipscheer from the European Co-Packers Association (ECPA) explains the growing importance of co-packing in today’s packaging industry. With time-to-market pressures increasing and the number of SKUs doubling every two years, brand owners are increasingly relying on flexible co-packing partners. Knipscheer discusses how companies such as Rituals focus purely on branding whilst outsourcing all production to contract packers. He highlights the challenges of finding reliable partners and explains how ECPA’s network of over 100 members supports collaboration across Europe. The association addresses sustainability through value-added services and helps members keep up to date with automation trends. Key success factors include building long-term relationships, ensuring flexibility, and providing scalable solutions for rapidly changing market demands. #interpack #copackaging #ECPA #contractmanufacturing #packaging #brandowners #flexibility #sustainability #automation