Ton Knipscheer from the European Co-Packers Association (ECPA) explains the growing importance of co-packing in today’s packaging industry. With time-to-market pressures increasing and SKU numbers doubling every two years, brand owners are increasingly relying on flexible co-packing partners. Knipscheer discusses how companies like Rituals focus purely on branding while outsourcing all production to contract packers. He highlights the challenges of finding reliable partners and explains how ECPA’s 100+ member network supports collaboration across Europe. The association addresses sustainability through value-added services and helps members stay current with automation trends. Key success factors include building long-term relationships, ensuring flexibility, and providing scalable solutions for the rapidly changing market demands. #interpack #copackaging #ECPA #contractmanufacturing #packaging #brandowners #flexibility #sustainability #automation