Winfried Mühling of PRO CARTON Germany analyses consumer behaviour regarding packaging. 89% of consumers would like to see additional disposal instructions on the packaging, whilst 65% rate recyclability as the most important feature. PRO CARTON’s Young Designer Award has received over 1,000 entries from across Europe for the first time, making it the largest competition for young talent in the packaging sector. Mühling explains how the PPWR Regulation is promoting the transition to a circular packaging industry. An insight into consumer preferences and the promotion of young talent in the cartonboard industry. #interpack #cardboard #consumer behaviour #recycling #YoungDesignerAward #PPWR #supporting young talent #packaging #ProCarton #folding carton #sustainability #circular economy