Siddarth Bagri, CEO and founder of PACKINTELX, explains how his start-up is helping companies implement the PPWR. The Mainz-based company, which has been in existence for a year, offers cloud-based software and consultancy services to meet the complex requirements of the new EU Packaging Regulation. Bagri sees the first few years as a bureaucratic challenge before innovation and sustainability can take hold. His platform assists with supplier coordination and automates the creation of declarations of conformity. The start-up is already working with automotive, cosmetics and food manufacturers and plans to expand into further EU compliance areas as well as innovative recycling technologies. #interpack #PPWR #Packaging Regulation #Compliance #Digitalisation #Start-up #Sustainability #Circular economy