Sonja Bähr of b+p creality and a columnist for the Packaging Journal analyses the current challenges facing the implementation of the PPWR. She explains the difficulties in defining roles between manufacturers and producers and warns against the ‘master-and-servant’ dynamic in supply chains. Bähr calls for more collaboration on an equal footing and criticises scientific studies that lack sufficient substance. With a view to 12 August 2026, she highlights the compliance requirements companies must meet – from PFAS detection to heavy metal testing. An honest look at an industry in transition, caught between the pressure to comply and a lack of innovation. #interpack #PPWR #packaging regulation #compliance #sustainability #packaging industry #circular economy