Dr Benedikt Brenken from the R-Cycle initiative explains how open data standards will enable the implementation of the PPWR from 12 August 2024. The expert highlights why, for large product portfolios, declarations of conformity are no longer manageable without digitalisation and AI support. R-Cycle has developed a pragmatic approach based on GS1 standards that is already ready for use today. The initiative connects the entire packaging value chain and makes complex compliance requirements manageable for businesses. Brenken emphasises the importance of standards for broad industry acceptance and highlights the cost advantages of digital solutions over manual processes. #interpack #PPWR #Digitalisation #Packaging data #Compliance #KI #Circular economy #Sustainability #Packaging #Standards