The trade magazine for the packaging industry
The trade magazine for the packaging industry
Lenor's laundry perfume is getting new packaging. The perfume and the Unstoppables variant are available in different fragrances in recyclable cardboard packaging. The instructions for use can be found in the dosing cap.
From September, the entire range of the Lenor Laundry perfumes including the Unstoppables variants in one fully recyclable cardboard packaging available. The new packaging is made of cardboard from FSC MIX-certified forests and recycled materials and is fully recyclable via waste paper. When all German users of Lenor laundry perfume switch to the new cardboard packaging, According to the company, this saves up to 390 tonnes of plastic per year. To protect the fresh pearls from moisture, there is a protective cover on the A thin plastic film on the inside of the pack (less than 5 per cent of the total weight). This means that the paper packaging can be recycled in the paper cycle and is simply sustainable.
Choosing the right fragrance is even easier, as you can choose the Perceive the fresh fragrance even through the closed packaging can. The removable cap contains dosing instructions that make it very easy to dose the fragrance beads using markings - depending on your personal preference for fragrance intensity.
Source: Procter & Gamble
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