Milka Alpine milk is the cheat pack of the year 2025
The Milka Alpine Milk chocolate from the Mondelez Group was voted Cheat Pack of the Year 2025 with two thirds of the votes cast (66.7 %).
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For the 13th time, the design agency WIN Creating Images has been honoured with a Red Dot Award. This year, the packaging design for Bimmerle's Evermann whisky won in the Brands & Communication Design category.
In the creation of the new whisky brand from the Bimmerle - Evermann family business WIN once again demonstrated its creativity and flair for trends this year. The traditional distillery Bimmerle added two whiskies to its portfolio: Wilhelm and Theo Evermann, two (fictional) brothers from the Black Forest with different characters but the same thirst for adventure.
„We are delighted with the award because, in addition to the design, we were also able to demonstrate our expertise in the areas of positioning, naming and form-finding. We see the Red Dot Award not only as an honour for our performance, but also as recognition of the courage and pioneering spirit of our customer.“
Anke Krocker, Head of Design at WIN Creating Images
The fact that WIN has won the 13th Red Dot Award in its agency history in its 25th anniversary year is a great motivation for the entire WIN team to continue creating innovative packaging designs freely, courageously and with great sensitivity.
Source: WIN Creating Images
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