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Migros community decides on design for iced tea

The design agency Win Creating Images has realised a new design for the Migros brand M-Budget. The Migros community was previously able to vote for their favourite design on social media.

The design agency Win Creating Images has realised a new design for the Migros brand M-Budget iced tea. The Migros community was previously able to vote for their favourite design on social media. 

For the M-Budget brand of Swiss retailer Migros, the packaging design and trend agency Win Creating Images Two designs for an iconic iced tea around. Migros is thus jumping on the bandwagon of the iced tea hype, with one crucial difference: Tastea relies on the M-Budget community instead of celebrities. Fans and followers were able to vote for their winning design on Instagram and TikTok at the end of 2021.

Win Creating Images develops two designs for Migros iced tea
On Instagram and TikTok, fans and followers of M- Budget were able to vote for their vote for their winning design. Win prepared two prepared two design routes in two flavours. (Image: Win Creating Images)

Community decides on the final design

Win Creating Images prepared two design routes in two flavours. The M-Budget community participated with over 76,000 votes in 1.5 days. The Melted Smiley Tastea design in a monochrome look was the final winner.

„The project was a very special challenge for us, as M-Budget has cult status in Switzerland. The balancing act between the zeitgeist of the target group and the clearly defined design codes of the brand was particularly exciting.“

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Anke Krocker, Head of Design and Lead WinDesign at Win Creating Images

The work becomes participative and transparent in a whole new dimension when the customer's community decides on designs directly on SoMe. „This is a totally meaningful and exciting process - for us too.“

„The The revival of iced tea among Gen Z is unmistakable - and a good opportunity for us to offer our customers iconic foods, Migros-style,“ comments Migros. With this Win Creating Images realised its first project for the M-Budget brand of its customer Migros, which joined the Win family as a new customer last year and was responsible for the Further projects are already being realised are.

SourceWin Creating Images

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