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WIN develops iced tea design for young target group

The design agency WIN Creating Images has created an iconic iced tea for Gen Z for Penny and Rewe. With the „Don't be Thirstea“ design, WIN also wants to show how to win over new target groups.

The design agency WIN Creating Images has created an iconic iced tea for Gen Z for Penny and Rewe. With the „Don't be Thirstea“ design, WIN also wants to show how to win over new target groups.

„Don't be Thirstea“ is the name of a new lifestyle drink that can now be found on the shelves of Penny and Rewe supermarkets. WIN Creating Images developed the design concept and the personal tonality including naming. The two varieties „be one in a melon“ (watermelon) and „be a little tutti frutti“ (multi-fruit black tea) are characterised by cool fruit illustrations. Details such as the straw and parasol are designed to whet the appetite for summer and give the teas a playful appearance.

Penny and Rewe want to capitalise on the hype surrounding the „Rapper“ iced teas and „Don't be Thirstea“ on the shelf in the long term. The bright design is intended to clearly differentiate it from regular iced teas and make it an eye-catcher on the market. Colour gradients like a sunset convey joie de vivre and the retro design is reminiscent of carefree times. The side stripes are borrowed from street style. The drink is clearly aimed at young target groups and GenZers, who value trends and lifestyle.

Source: WIN Creating Images 

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