WIN develops new Natura brand identity

A breath of fresh air on the organic shelf: Natura, a pioneer in the health food segment for 120 years, is rejuvenating itself. To mark its anniversary, the company is realising a brand relaunch including a new brand identity. WIN Creating Images stands for the brand that stands for healthy, natural nutrition, with the services strategy, design and logo redesign to the side.

Natura offers plant-based nutrition with products that are characterised by short ingredient lists, without additives and unnecessary frills. After a workshop, in which the brand essence and the corporate vision were sharpened, The result is a striking, contemporary design.

The new brand identity is based on friendly, modern colour coding. A Quick orientation is the top priorityThe product description is customer-friendly and compactly embedded in a label.

„We wanted to visually convey the brand's enthusiasm for natural and sustainable nutrition. Healthy eating is no longer just about doing without, but much more a form of nutrition and a lifestyle that should be fun. To achieve this, it is also important to provide clear guidance for a balanced diet - customers value good product information.“

Luc Bütz, Managing Director of WIN Creating Images

This passion for natural nutrition can also be found in the logo. This has been gently modernised and emotionalisedA previously green hook was developed into a curved branch to pick up on the theme of naturalness. A handwritten subline and integrated heart give the logo a personal touch.

„A natural, plant-based and wholesome diet, as we have lived, loved and helped to shape it since our foundation 120 years ago, is more relevant today and in the future than ever. We are delighted that our passion and expertise for healthy nutrition is now reflected in a modern and emotional design.“ 

Michael Rudnick, CEO of Natura since August 2020

Source: WIN Creating Images