How creative is artificial intelligence (AI)?
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Vegan, cruelty-free and clean - Stefanie Giesinger's product range is reduced to the essentials. This applies not only to the ingredients, but also to the new packaging design, which was realised by the trend and packaging agency WIN Creating Images.
The logo and packaging for the dm brand MOЙ [ MOY ] were developed in close collaboration with dm, Stefanie's team and WIN following a strategy and brand workshop. The uncluttered, bold design is intended to convey ease in dealing with the topic of sustainability instead of relying on a landscape of seals and certificates. The reduction emphasises relevant information. Intense, unique colours and the soft-touch structure of the packaging emphasise the quality of the products and the high value of the active ingredients.
Stefanie Giesinger wants to use her voice and the MOЙ [ MOY ] brand to contribute to a rethink. Visually, this translates into a minimalist, edgy look that not only utilises normal category codes, but also draws inspiration from the fashion sector. Transparency takes centre stage: Instead of a leaflet, the design provides maximum information on the packaging and in the interior design, for example, by visualising the sustainability cycle and explaining the „Climate Partners“.
„The values that I personally stand for should also be expressed in my work. True to the motto „reduce, reuse, recycle“, we rely on packaging with the highest possible recycled content. This is also reflected in the design of the products: it is deliberately minimalist and stands for clarity and transparency.“
Stefanie Giesinger
As a long-standing customer, dm turned to WIN, to reposition the brand in terms of content and lay the foundation for the design relaunch.
Source: WIN Creating Images
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Read more " ![WIN Creating Images realises new packaging for the dm brand MOЙ [ MOY ] by Stefanie Giesinger.](https://packaging-journal.de/wp-content/uploads/2022/09/Win-300x163.jpg)
WIN realises packaging for dm brand MOЙ [MOY]
The trend and packaging agency WIN Creating Images has realised the new packaging design for Stefanie Giesinger's dm brand.
Read more "