Sustainable wine labels based on old blueprint templates

Marzek Etiketten+Packaging produced wine labels on sustainable paper for the David Kerschbaum winery, which were designed by Original Indigo Blaudruckerei Koó.

Marzek Etiketten+Packaging produced wine labels on sustainable paper for the David Kerschbaum winery, which were designed by Original Indigo Blaudruckerei Koó. 

A total of Six different label variations based on the old blueprint templates for the red wine variety Blaufränkisch. Three traditional wineries have combined their expertise for the project. The wine - the Blaufränkisch, 2019, from the Dürrau vineyard - comes from the renowned red wine estate David Kerschbaum in central Burgenland.

The templates for the wine labels come from the Original Indigo Blaudruckerei Koó, one of the last in Europe to print fabrics using this ancient technique and dye them with indigo. They were designed by hand by Joseph and Miriam Koó especially for this project.

Marzek Etiketten+Packaging was commissioned to produce the unusual wine labels. The labelling and packaging expert from Traiskirchen provided the right sustainable paper available and took care of the implementation.

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Marzek wine labels based on blueprint templates
(Image: Marzek)

„We were immediately impressed by David Kerschbaum's idea of bringing together expertise from the region and creating a unique product. We are therefore delighted that we exactly the right paper for this project from our eco-materials We have been able to make this available to the company,“ comments Dr Johannes Michael Wareka, CEO and 4th Marzek generation, on his company's involvement in this project.

Marzek
Satisfied with the blueprint wine labels were (from left to right) Joseph Koó, Original Indigo Blaudruckerei Koó, David Kerschbaum, Rotweingut Kerschbaum, Martina Gruber, Designcenter Marzek Etiketten+Packaging, and Marzek CEO Dr Johannes Michael Wareka. (Image: Marzek)

For David Kerschbaum, the example of wine labels based on blueprint templates demonstrates the power of Natural raw materials and typical regional products combined with know-how and expertise „The combination of our Blaufränkisch wine with the Original Indigo blue print Koó offers a great stage for the traditional craft from our region. With Marzek Etiketten+Packaging, we have a competent partner at our side who has realised our idea in the usual quality.“

Source: Marzek Labels+Packaging

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