
A beacon of hope or a passing trend? In any case, the paper bottle is always attracting attention. Now the Heinz Hein company is selling wine from paper bottles in Germany for the first time.
They have already been honoured at the PAC Global Awards for Innovative Packaging in New York in 2023, The first paper bottles of Italian wine are now filling the shelves in Germany. The company Heinz Hein from Wiesbaden imports the "Cantina Goccia" grape juice from Italy in a new type of packaging. "Sustainability is very important to the winegrower and to us. It was therefore only logical to look for an alternative that does not leave such a large ecological footprint as glass production, which alone consumes a lot of water", explains Silvia Miebach, owner of Heinz Hein.
Separate recycling
At 82 grams, the paper bottle is five times lighter than a conventional glass bottle, which can also reduce fuel consumption during transport. It contains 77 per cent less plastic than conventional PET bottles. PET on the inside prevents the packaging from softening. "According to the manufacturer Frugalpac, the overall carbon footprint is six times lower than that of glass bottles", adds Silvia Miebach.
The paper bottle recycling principle is already familiar from dairy products such as yoghurt: After consumption, the outer wrapping is removed and disposed of in the waste paper, the inner packaging in the yellow or recycling bin. "This is the biggest innovation in the wine industry for a long time. Rising prices and supply difficulties for glass are now a problem. We are therefore all the happier to have found a much better, environmentally friendly solution here," says Miebach.
Source: Heinz Hein wine trade
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