Next generation security labels
Securikett and Dust Identity offer tamper-proof labels with a physical-digital identity that reliably protect against counterfeiting and grey market transactions.
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The international #LABELicious competition 2021/2022 of Finat has started. We are looking for clever proposals from graphics students and young professionals aged 18-25 for the graphic brand identity and label design of a fictitious product line.
The #LABELicious Competition is an initiative of Finat, the European association for the self-adhesive labelling and related narrow web converting industry. It is aimed at Students from graphic design schools and young professionals aged 18 to 25, who presented their proposals for a concrete project should develop.
In this year's scenario, a fictitious manufacturer of sustainable consumer goods called „Humandate“ plans to launch a new brand line called „Genergize“. This brand offers products that empower older consumers and support their health and well-being. About the company and the products there is a Comprehensive briefing, in which the challenge of the project is summarised as follows: „How do you develop a label for an older audience that doesn't want to be labelled as old?“
#LABELicious Timetable 2022
Until the 30 March 2022 can use „intelligent, creative and sustainable label designs for this product line for older consumers“ via a Online form be submitted. It is planned that an expert jury will select the international winners on 4 April. The official announcement of the winners and the award ceremony will then take place at Labelexpo Europe 2022. The trade fair for the label and packaging printing industry will take place this year from 26 to 29 April in Brussels.
In addition to a Prize money of 1,000 euros the winners are therefore given the opportunity to visit Labelexpo Europe in Brussels, and their work is also presented in the trade press and association media. And the award offers them the opportunity to make contacts in the labelling industry - which is important with regard to Future job opportunities should certainly also be of interest.
With the #LABELicious-initiative, the Finat association aims to increase the visibility of the labelling industry among the younger generation and to Young talent in the fields of design, technology and product development address. Young designers in the wider field of packaging and brand management will be encouraged to showcase their ideas for the future design of self-adhesive labels. The #LABELicious initiative, which was first presented in 2019, is supported by national media such as the packaging journal, but also international media, labelling associations and other industry players.
Source: Finati
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