REA Elektronik at Labelexpo: Smart retrofitting of printing systems

At Labelexpo Europe 2025, REA Elektronik will be demonstrating how printing presses can be made fit for new requirements efficiently and sustainably.
Printing systems from REA JET apply marketing, competition and promotional codes to packaging in late-stage customisation. (Image: REA Elektronik)

At Labelexpo Europe 2025, REA Elektronik will be demonstrating how printing presses can be made fit for new requirements efficiently and sustainably.

More and more packaging has individual or serialised print content. This poses challenges for traditional static printing. At Labelexpo Europe 2025, REA Elektronik will be demonstrating how print shops, contract packers and manufacturers can make their existing systems fit with modular coding systems - without high investments and with minimal changeover effort.

Customisation Suite for individual content

The highlight at the stand is the Customisation Suite software with flexible modules: The Promotion Module for database-supported codes and the Numbering Module for complex numbering. Visitors will experience live how REA Jet UP and REA Jet HR 2.0 in combination with the software and camera systems can precisely apply, check and document content for audits.

Reverse side numbering of continuous products in throughfeed with printing systems from REA Jet. (Image. REA)

Combination of printing and testing technology

Integrated solutions that combine printing, code verification and data management are particularly in demand. One example: two REA Jet HR printing systems mark the front and back of labels, while a camera or REA verifier checks the quality - a technology that is becoming increasingly important in the pharmaceutical and luxury goods industries.

Display

Quality assurance in the production environment

The REA Verifier with turntable enables fast, standard-compliant verification of 1D and 2D codes directly in production - even for small batch sizes or complex designs.

Backside numbering with 16 REA Jet HR recording heads. (Image: REA)

Label printing in colour and series

With the REA Label ColorJet 2, REA is also presenting a colour label printer for variable, high-quality 1:1 printing. It is suitable for small and medium-sized series up to 21 cm print width and replaces external label printing in many cases.

Source: REA Electronics

REA Elektronik at Labelexpo Europe 2025: Hall 4, Stand 4G33