Shanghai World of Packaging (swop) has been part of the interpack alliance for ten years - now it is also making this clear in its name. By presenting itself as interpack China, Messe Düsseldorf is strengthening its international brand family and sending a clear signal about the importance of the Chinese packaging market.
For the anniversary swop repositions itself strategically and continues its success story as interpack China. The new brand identity was unveiled at the opening of this year's event.
„As part of a global brand, interpack China brings together international and Chinese companies. It gives exhibitors direct access to one of the most exciting and fastest growing packaging markets in the world.“
Thomas Dohse, Director of interpack and the interpack alliance
The renaming also strengthens the close co-operation between Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. with the global packaging industry. As joint organisers, the two companies will continue to host interpack China, the currently from 25 to 27 November 2025 at the Shanghai New International Expo Centre (SNIEC).
„This is more than just a new name. interpack China represents our even closer connection with the global packaging ecosystem and our goal to bring international perspectives to the Chinese market. In the future, we will work even more closely with partners from all over the world to jointly develop potential in the areas of intelligent manufacturing, innovative materials and to promote talent for the future of the packaging industry.“
Evian Gu, General Manager of Messe Düsseldorf Shanghai
Clear commitment to the Chinese market
China's importance for the processing and packaging industry is immense. The country is not only a key player, but is also intertwined with the global packaging industry in many ways. As the „workbench of the world“, China has enormous industrial manufacturing power and therefore a strong, integrated packaging industry.
The high production density creates a high demand for packaging materials and machines. Whether cardboard packaging, films or complex filling and labelling solutions, The packaging sector is growing in step with industrial production. At the same time, China is developing into one of the largest consumer markets in the world. A growing middle class and the boom in e-commerce are further fuelling demand for safe, sustainable and intelligent packaging solutions.
The first interpack China will take place from 16 to 18 November 2026.
Source: Düsseldorf Trade Fair Centre
