Peter Jetzer from the Recycario Data Science Institute explains why brand manufacturers should rethink their materials strategy. Whilst fossil-based raw materials are subject to extreme price fluctuations, regranulates offer more stable cost structures. Jetzer demonstrates how AI-powered tools analyse price movements across different substrates and support companies in making strategic decisions. A key factor: regranulates follow their own market dynamics, as they are sourced regionally from waste streams. A cost analysis of a 240,000-tonne recycling plant highlights the complex economics, but also the potential of optimised sorting. #interpack #Recycling #Regranulate #Packaging material #AI #Forecast #Sustainability #Circular economy #Plastics #Price volatility