At interpack 2026, WERIT – the plastic manufacturer from Altenkirchen – will showcase a complete rebranding: a new logo, a new brand identity, and three clearly consolidated business units. CEO Kerstin Dorn explains in an interview with packaging journal why the family-owned company has restructured itself into the areas of industrial packaging, reconditioning, and building technology – in order to operate more agilely, closer to customers, and with stronger decision-making.
From the Packaging Technology Business Unit, Head Nina Schnitzler and Product Manager Christian Seidel present two highlights: the new Intrabox, an automation-ready reusable container with up to 40 percent recycled content and therefore PPWR-ready, as well as an illuminated 300-litre IBC, which fills the gap between canisters and the classic 1,000-litre IBC – and which looks so impressive that WERIT is already considering event technology applications.
Sustainability remains a central theme: With its own Reconditioning business unit, WERIT closes the material loop for its industrial packaging – products are taken back, reprocessed, and reintroduced onto the market as reconditioned IBCs. For the owning Schneider family and the entire WERIT team, after 75 years as a family business, this is not a PR issue but part of its DNA.
