The disposal of packaging presents consumers in Europe with significant challenges. Different disposal systems in countries, regions, and even municipalities often lead to confusion about how packaging should be correctly sorted and disposed of. DigiDot, a digital sorting instruction developed by Der Grüne Punkt, aims to solve this problem. Following a successful launch in Germany, the solution is now being rolled out across Europe.
DigiDot uses a QR code on the packaging, which is linked to dynamic digital information. Consumers can scan this code and immediately receive clear, location-specific sorting instructions for each packaging component.
Furthermore, the service displays the nearest suitable collection point. This feature is also accessible via the website digi-dot.info as well as the Digi-Cycle app, where users can search for products and retrieve individual sorting instructions.
The platform already encompasses over 1,000 types of packaging, around 50,000 branded products, and a database with more than 500,000 collection points in Europe. With EU-wide access to localised sorting information, DigiDot supports consumers in correctly separating packaging, thus contributing to higher recycling rates across country borders.
Support from PRO-Europe
The European roll-out of DigiDot is supported by the PRO-Europe network, which comprises 31 member systems across Europe, as well as in Turkey and Israel. This network unites the continent's producer responsibility organisations, providing a unique foundation for scaling digital consumer information across Europe.
„With DigiDot, we are making the sorting and disposal of packaging simpler, clearer and more accessible for millions of consumers in Europe.“
Denis Völler, CEO of Der Grüne Punkt
Digital Labelling for the Future
DigiDot's approach complements the evolving European requirements for packaging labelling. According to Article 12 of the PPWR, QR codes are mentioned as an optional tool to provide component-specific information on materials and recommended disposal routes. This digital approach reduces printing costs, simplifies packaging complexity, and creates more space for brand communication, while always providing up-to-date, locally relevant sorting information in the respective national language.
Industrial partnership with Zeiss Vision Care
Zeiss Vision Care, a manufacturer of eyeglass lenses, has introduced the DigiDot QR code on the packaging of its eyeglass cleaning cloths. Andrew Ivers, Head of Global Marketing – Lens Care, explains: „We are now introducing the eyeglass cleaning cloths in a new, recyclable sachet. As our products are distributed worldwide and recycling systems vary depending on the country, static explanations have their limits. By introducing the DigiDot QR code, we can now direct consumers to clear, region-specific information to ensure our packaging is disposed of correctly.“
This partnership demonstrates how digital sorting instructions can not only improve recycling performance but also strengthen the circular economy. DigiDot offers a solution that can adapt to future standards for digital product information and regulatory developments, making it easier to integrate into existing and future packaging strategies.
Source: The Green Dot
