Milk and beverage cartons become interactive information channels and digital data carriers. This is how Tetra Pak describes the added value of its new networked packaging platform for food manufacturers, retailers and consumers. The service was launched at the beginning of April 2019.
Linked to the new offer Tetra Pak the possibilities of code generation, digital printing and data management. Packaging can be Scannable codes printed, which consumers can scan with their smartphones at the point of sale in order to immediately Additional information on the display. They can use this information to find out where the product was made, information on packaging recycling or details of the ingredients used, for example.
„The future of packaging is undoubtedly digital: the launch of our platform is a step towards truly intelligent packaging. It's no longer just about protecting the product and functionality, but also about connectivity.“
Ivan Nesterenko, Vice President, Cross Portfolio at Tetra Pak
Benefits for manufacturers, consumers and retailers
For retailers, too, the Packaging platform according to Tetra Pak: Real-time insights into the Supply chain, the tracking of goods movements and also the transmission of Warning messages, if there are any difficulties with the delivery.
The new Tetra-Pak tool provides manufacturers with an instrument for the Product tracking. In this way, production, quality control and transparency in the supply chain can be improved. Feedback from supplier and consumer interactions also allows the market performance of individual products to be analysed more precisely.
16 per cent increase in sales in pilot test
Before Tetra Pak released the new packaging platform to the general public, there were extensive Pilot tests. Tests were conducted in retail with beverage, juice and milk producers in Spain, Costa Rica, China, the Dominican Republic and India, among others. The Food packaging specialist reports that a customer in Spain carried out a „scan-and-win campaign“ with the help of the new platform. This led to a 16 per cent increase in sales of the advertised product.
