B-Better, an innovative start-up water brand from Unilever's Future Platform, is launching a range of on-trend water drinks in SIG's combidome carton bottle.
The carton bottle from SIG, which is fully recyclable and mainly made from FSC®-certified raw cardboard offers the advantages of a single packaging solution compared to other best CO2-Performance.
B-Better is the first company to equip combidome with SIGNATURE packaging material is used - the polymers used are also linked to 100% via a mass balance system. plant-based raw materials.
There is also a ultra-thin aluminium foil, which is certified to the Aluminium Stewardship Initiative (ASI) standard - another world first from SIG.
Focus on the environment
B-Better is a Range of 10 trendy water drinks - including still, flavoured and functional drinks enriched with B vitamins. The 750 ml carton bottle combidome is launched in Belgium. 1% of the turnover comes from regional environmental projects to your benefit.
The decision in favour of the combidome carton bottle is an important step in the search for solutions to reduce single-use plastics - all the more so as the packaging material SIGNATURE also includes the polymers used have a direct link to the raw material wood have.
„The strong name of our young and responsible brand says it all: Be good for yourself and better for our planet. It is important to us to have found the most sustainable packaging for our products with combidome.
She has a Unbeatable environmental profile and is characterised by its shape and Convenience just the thing for modern forward thinkers looking for a healthy refreshment.
Our messages are clearly visible on the packaging at first glance and reflect our slogan ‚A Start for less plastic and for a better planet‘ perfectly.“
Hélène Esser, Brand Manager Future Platforms and co-founder of B-Better
Innovative and target group-orientated
In addition to its strong environmental properties, combidome scores points with its unique and equally handy shape, so that the new water brand stands out perfectly on the shelf and is therefore particularly attractive to consumers. young consumers who are looking for real innovations that enrich their mobile lifestyle.
With the best features of a carton pack and a bottle, combidome is the ideal Alternative to disposable plastic bottles. The packaging guarantees sustainable convenience and differentiation.
To further enhance the positive environmental properties of carton packs, combidome meets the needs of the environment with SIGNATURE packaging material the Best possible ecological choice.
„Our collaboration with the start-up brand B-Better from Unilever's Future Platform underpins our aim to do more for society and the environment than we claim and to always do more for the environment. Sustainable and responsible to act.
We are proud to jointly develop an innovative range of water beverages in a pioneering packaging solution that makes a real difference for both consumers and the planet.“
Martin Herrenbrück, President & General Manager Europe at SIG
Through the partnership with SIG, Unilever benefits from product innovation and differentiation - important pillars of the Value Proposition from SIG.
The aim is to offer innovative product and packaging solutions that enable companies to meet the changing needs of the market. to be one step ahead of constantly changing market requirements.
Source: SIG Combibloc Group AG
