Thimm produces bottle packaging in a chess piece design and wins an international competition. Combined with a chessboard made of corrugated cardboard, 32 bottle packs result in the popular party game "Beer Chess".
The original promotion campaign for the beverage industry won over the expert jury of the Czech Packaging Award Obal roku in the category "POP & POS Displays". The gift packaging is designed so that it can be used as a Topper placed over the bottles are placed in the bottle. There they lock into place with the crown caps, which makes them Glass bottles of any size can be used are.
Thimm produces the corrugated cardboard packaging in E-flute and prints it using the digital printing process. This ensures Customised design possible for each individual chess piece. In addition to the 32 bottle packs, a corrugated cardboard blank in the design of a chessboard is used. Both consist of 100 per cent corrugated cardboard and therefore represents a sustainable solution for promotional campaigns in the beverage industry.
Source: THIMM Group GmbH + Co KG
