Ball Corporation produces innovative, sustainable packaging solutions for customers in the beverage, food and household goods industries and will be showcasing an extensive range of beverage cans, lids, bottles and tear-off tabs in Nuremberg.
This also includes the redesigned „special effects“ portfolio: this is what Ball calls its portfolio of Special lacquers, that add the finishing touch to cans. In Nuremberg, the company is presenting a newly designed collection for the first time, which has been refined with the help of these lacquers. The elaborate designs offer plenty of inspiration and demonstrate the impressive design potential of the full-surface printable beverage can.
Concept for sustainability
The beverage can manufacturer presents its sustainability vision and shows how aluminium cans are already contributing to a functioning circular economy. As more and more consumers pay attention to their own sustainability footprint, manufacturers are also making more conscious decisions when selecting packaging.
A study commissioned by Ball shows that 78 per cent of consumers worldwide of beverage brands expect to switch to more environmentally friendly packaging within the next five years.
„We are looking forward to showing visitors our product portfolio and infecting them with our enthusiasm for beverage cans. For us, the can is the ideal beverage packaging - and it is the most recycled worldwide. More brands than ever before have included the can in their portfolio, including products such as juice, wine, iced tea and coffee. We support our customers with all our experience, design expertise and technical support,“ comments Ana Neale, Director, Marketing & Strategic Planning, Ball Beverage Packaging Europe.
According to Mintel, around every fifth product in beverage cans on the market. There was growth both in traditional canned beverages and in segments such as water and wine, which grew by nine and six per cent respectively over the past twelve months.
Ball Beverage Packaging at BrauBeviale 2019: Hall 4A, Stand 115
