First it was postponed until the summer, now it has been cancelled altogether: the Hannover Messe cannot take place this year.
This is due to the increasingly critical situation due to the Covid-19 pandemic and a prohibition order from the Hannover Region. Accordingly, the world's most important industrial trade fair may not be organised during the planned period.
For the period until the next trade fair in April 2021 A digital information and network offering The event will offer exhibitors and visitors the opportunity for economic policy orientation and technological exchange.
„Our exhibitors and partners as well as the entire team have fought with all their might for the event to take place. Today, however, we have to realise that it will not be possible to host the world's most important industrial trade fair this year,“ says Dr Jochen Köckler, Chairman of the Board of Management of Deutsche Messe AG.
It is for the first time in its 73-year history, that the event will not be organised. However, the organisers are allowing the trade fair not fail completely.
„The need for orientation and dialogue is particularly important in times of crisis. That's why we are currently working flat out on a digital information and networking platform for Hannover Messe, which we will be opening for our customers shortly,“ says Köckler,
There will be various web-based formats, with whom exhibitors and visitors can discuss the current economic challenges and technological solutions. Live streams transport Interactive expert interviews, panel discussions and best-case presentations all over the world. New functions will also be added to the digital exhibitor and product search. Among other things Direct contact between visitors and exhibitors step.
„We are firmly convinced that nothing can replace direct contact from person to person and are already looking forward to the time after corona. However, flexibility and pragmatic action are particularly important in times of crisis. As the world's most important industrial trade fair, we want to provide orientation and keep economic life going, especially during the crisis - and we are doing this with our new digital offering.“ Dr Jochen Köckler
Thilo Brodtmann, VDMA Managing Director„The cancellation of Hannover Messe 2020 is a regrettable decision, but it is the only right one. The mechanical engineering industry must now concentrate on cushion the consequences of the pandemic in their own companies, in order to be able to take off again afterwards. In April 2021, the mechanical engineering companies will be back at full strength in Hanover.“
Wolfgang Weber, Chairman of the ZVEI Management Board„The fact that Hannover Messe 2020 cannot be organised is a bitter loss, but it is the right thing to do. The trade fair is the showcase to the world for the electrical industry, which unfortunately remains closed this year. So our companies will use the time until 2021 to work through the significant consequences of corona. Next year, they will present themselves all the more with the latest products and solutions relating to Industry 4.0 and the energy system of the future.“
Hannover Messe 2021 will be held from 12 to 16 April 2021.
Source: Deutsche Messe
