With the Mission 2025 baby food manufacturer Hipp is increasingly focussing on sustainable packaging: By 2025, all packaging should be just as recyclable as its jars.
The company also intends to further increase the proportion of recycled packaging materials in the coming years. Packaging optimisations also help to avoid climate-damaging CO2.
The Hipp Mission 2025: save, recycle, reuse
The company is working on saving packaging material and replacing plastics with renewable materials to replace it.
„When developing new packaging solutions, we make sure that they are as recyclable as possible, as this is the only way to keep valuable raw materials in the material cycle and turn old packaging into something new and of high quality. For example, we offer our baby drinks in environmentally friendly recyclable glass bottles. By autumn 2021, the popular HiPPiS squeeze packs with a recyclable foil bag will be added.“ Stefan Hipp
In addition, the company intends to optimise the Further increase the proportion of recycled packaging materials - as is already the case with jars and many folding boxes. This is done under the premise that the recycled material is also 100 per cent safe, as product safety is the top priority.
Glass - the best packaging for baby food
Glass is not only hygienic and safe, but also a particularly sustainable material. Pure variety Once returned to the material cycle, it is almost completely recyclable and can be reused an infinite number of times without any loss of quality.
Thanks to a 42 per cent larger opening of the jar, the company has been able to save around 7,500 tonnes of glass annually. The proportion of used glass has been increased over time to 70 per cent today.
The Vacuum safety seal of the jars has become thinner and thinner since 2005, its rim narrower. With around 300 million jars, this saves around 77 tonnes of tinplate every year.
Online campaign page
As with the Hipp jar, sorting waste by type is also the basis of a functioning recycling system for all other secondary packaging. The Action page Be HiPP - join in! offers a wealth of information and practical tips on how to separate waste correctly.
From now on, consumers will also find the following on the packaging of the manufacturer's food and care products Notes on separation of the individual packaging components.
SourceHipp
