The Procter & Gamble brands Gillette and Gillette Venus are introducing fully recyclable cardboard packaging for their razor systems in April 2021. The changeover is expected to save 545 tonnes of plastic across Europe every year.
The new pack of Gillette and Gillette Venus system razors is plastic-free and made from fully recyclable cardboard. The pack is made from at least 37 per cent PCR (post-consumer recycled material). The inner shell of the box is also made from fully recyclable cellulose with 95 per cent recycled content. PCR. Both the cardboard packaging and the inner tray are FSC-certified. The new material will save 545 tonnes of plastic across Europe every year (based on the previous year's sales volume); this corresponds to a plastic volume of around 55 million PET water bottles.
More sustainability in the bathroom
The new launch is an important step for the two brands on the way to achieving their sustainability goals by 2030, with the aim of gradually improving their ecological footprint through measures in key areas such as packaging, waste generation, water consumption, manufacturing processes and the supply chain.
In concrete terms, this means reducing the proportion of new plastic in packaging and greenhouse gas emissions by 2030. by 50 per cent. These targets and the measures now implemented by Gillette and Gillette Venus are an important part of the sustainability targets set by the parent company Procter & Gamble (P&G) as part of the Ambition 2030.
"As an industry and market leader, we recognise that we have a crucial role to play in driving significant change. The introduction of new recyclable carton packs at Gillette and Gillette Venus is an important step towards achieving our 2030 targets." Pankaj Bhalla, Senior Vice President Europe, Grooming at Procter & Gamble
The Gillette and Gillette Venus product portfolios are constantly evolving to offer consumers high-quality, long-lasting products. From 2021, Gillette Venus will offer two options when choosing a long-lasting handpiece, which can be used with almost all razors, either made of metal or plastic with 30 per cent post-consumer recyclate exists.
Gillette razor more durable
Gillette razors are getting a new, minimalist design and technological changes this year. The handpieces can be used for five years or more with good care and the high-quality razor blades from the leading brands ensure a smooth shave for up to a month. A Gillette 5-blade system shaver is twice as durable and therefore produces less waste (with Gillette 5-blade razors compared to Gillette Sensor3).
Produced in Germany Gillette in Berlin-Tempelhof for more than 80 years. Today, half of all blades produced worldwide for the Fusion, Venus, Mach3 Start and SkinGuard Sensitive premium razor lines are manufactured there. A production process has also been established here that increases energy efficiency and reduces emissions: in 2016, the Berlin plant was equipped with a highly efficient, decentralised energy generation system that sets new standards for the company's own environmental guidelines. The combined generation of heat, electricity and cooling saves 20 percent water and around 3,900 tonnes of CO2 emissions at the Berlin plant every year.
SourceGillette Germany
