Labelling solutions for the wine and beverage industry
At Austro Vin Tulln, Bluhm Systeme will be presenting its labelling technology specifically for the requirements of the wine and beverage industry.
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For the study "Strategies for the German food machinery industry 2035", Munich Strategy and the VDMA analysed how the industry will change by 2035 and how companies can adapt to this.
The study is the second part of the VDMA Future Business Study "German Food Machinery Industry 2035 - Industry Vision for Machinery and Plant Engineering" published in May 2020. The new study is based on the four visions of the future developed in the study and uses them to develop six strategic directions that should make food machinery manufacturers successful in 2035.
Industry vision for 2035
The VDMA Future Business Study is based on four equally valid visions of the future of food machinery manufacturing in 2035, which show significant changes compared to the world as we know it today:
1 - "Plan beats market"
2 - "Nobody wants to lose"
3 - "Consumers put the pressure on"
4 - "Hand in hand"
1 - "Plan beats market"
In 2035, the economic balance of power will have changed drastically to the detriment of western industrialised countries. They will lose their traditional leading role to China - with far-reaching consequences for the business environment of mechanical engineering.
2 - "Nobody wants to lose"
The economic blocs are separating themselves from each other and seeking salvation in bilateral economic agreements that largely exclude the harmonisation of environmental and social policy framework conditions.
3 - "Consumers put the pressure on"
In this vision of the future, the topic of sustainability is firmly anchored in society. Enlightened interest groups are driving politics and business forward - with far-reaching consequences for consumer behaviour and production structures.
4 - "Hand in hand"
Politics, business and interest groups are pulling in the same direction. As in the "Consumers exert pressure" vision of the future, standardised framework conditions prevail worldwide, but with pluralistic characteristics.
For each future scenario, it was determined how the requirements of food manufacturers will change and what this means for the food machinery industry. From this, possible target images were derived that describe the positioning options for companies in 2035.
Strategic directions
In order to achieve the target images, the authors of the study have identified six overarching strategic directions with which machine manufacturers can adapt to the new framework conditions and the requirements of their customers. They are relevant for each vision of the future, albeit with different weightings.
- Operator models: Development from machine supplier to solution provider
- New forms of regionality: Opening up new ways to be local and close to the customer
- Digitalisation as part of the business model: Concepts for the intelligent processing and utilisation of data
- Services and services: Actively offering and marketing services in the area of service
- Flexibility through modularity: Development of an intelligent product portfolio of flexible and scalable machines
- Core competence "application expertise": Building up process engineering expertise and advising the customer on this basis
The authors of the study recommend that companies analyse their own initial strategic situation and decide on a likely future scenario and the relevant directions in order to develop their success strategy for 2035. To take account of the different company sizes and industry segments, the study presents examples of two types of company that are best equipped to meet the requirements of 2035: the "agile niche professional" and the "glocalist".
"Anticipating what the food machinery industry of the future will look like is the first step. For entrepreneurs, however, the most important thing is to align their own actions with clear strategic initiatives and thus chart the path to 2035. "I am delighted that our study provides a concrete approach for this."
The complete results of the study can be viewed here become.
Source: VDMA Food Processing and Packaging Machinery
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