Sweet biscuit manufacturer Bahlsen has given its traditional biscuit brands a comprehensive brand relaunch. In addition to the primary and shelf packaging, all POS elements have also been given a makeover with the support of the STI Group.
With the biggest brand relaunch in the company's history new play of colours, bold lettering and reduced design replace the familiar blue biscuit packaging.
In keeping with the brand's new image, not only primary and shelf-ready packaging, but also all POS elements were also given a new makeover. Tailored to the needs and floor space of the respective retailer, customised POS solutions from the STI Group for the visibility of the new brand positioning.
Less is more
The cube display does not focus on the number of products. The minimalist design is intended to focus shoppers' attention on the brand. It can be Flexible individually or with an additional, eye-catching topper in combination place.
The different types of biscuits are attractively presented from several sides in staggered product compartments. With just a few components and easy handling, the display is a special and efficient presenter, also to the delight of retailers: Delivered ready filled with goods, the sale can start directly on site.
The matching shelf trays are also colour-coordinated with the respective flavours and communicate the new brand positioning in equal measure. The logo and lettering of the primary packaging continue harmoniously in the design, form a visual unit and set the product and brand centre stage.
Brand relaunch for other brands
Flexible in use, the tray solutions can be used both as eye-catching shelf placements and stacked as displays. Equipped with a superstructure or plinth, standard solutions can be transformed into efficient and powerful communication solutions. Island variants for large quantities of goods and with a clear product focus.
The rebranding of other brands such as Leibniz and Pick up! is now to follow as part of the major relaunch. The new look won a bronze award at the display Superstar Award 2021.
Source: STI Group
