Multivac presents new corporate design

The Multivac Group is presenting itself in a new look on its website. The redesign marks the start of a new corporate design that will be successively introduced to the Group's other websites over the coming months.

The impetus for the development of the new corporate design was the growth of the group of companies and the goal of combining Multivac, Fritsch and TVI under the umbrella brand Multivac Group: „Multivac is a group of specialised companies and entrepreneurial units,“ says Dr Tobias Richter, Chief Sales Officer (CSO) of the group of companies. „The broad expertise and internal dialogue of our global team of specialists are an important part of our innovation potential and guarantee our customers a high level of consulting competence. We are now emphasising this unique selling point more strongly than ever before. with a joint appearance under one umbrella brand."

The redesign is most evident in the removal of the previous logos of individual companies. They are replaced by an „M“ symbol in their own colour code and always appear in conjunction with the company names known in the market. „A uniform overall image with a high recognition value helps us to present the contribution of the individual companies of the Multivac Group in a coherent way, also internationally. As a group of companies, we can also act together as a technology leader in overarching topics such as automation, digitalisation and sustainability,“ says Tobias Richter.

Source: Multivac