With Invercote Touch, Holmen Iggesund is launching a new uncoated cartonboard that packages products with a natural look and feel. Despite the special feel, the performance features remain the same as for other products in the Invercote range.
Invercote Touch, an uncoated cartonboard, is designed to meet the increasing demand for sustainable and visually appealing packaging materials and at the same time guarantees high printability. The latest addition to the Invercote portfolio, the new uncoated product, combines a natural and tactile experience with the high-quality properties of the other Invercote products, such as strength, rigidity, creasability and sustainability.
„Invercote Touch is a unique combination of uncoated paperboard where, among other properties, the look and feel are key to why Invercote is so well suited for outstanding packaging applications. For the first time, Invercote Touch allows brand owners to emphasise a natural look and feel with a product that has the right combination of printing and converting properties for an uncoated board. With Invercote Touch, you actually touch the raw fibres and hear the sound of friction on the board. It offers the customer a sensory, interactive experience and is easy to handle in a natural way. It also has the excellent embossing properties typical of Invercote. It leaves more scope for surface design, opening up more opportunities for creative messaging.“
Edvin Thurfjell, Product Manager for Invercote Packaging and Graphics, Holmen Board and Paper
At the Holmen plant in Iggesund, the knowledge gained from over 60 years of experience of the premium packaging required by customers has been channelled into the development of Invercote Touch. They had also been listening to the changing needs of customers. While printing on an uncoated board looks slightly different to printing on a coated board, the development of Invercote Touch focused on the properties of the fibre layer to ensure that it is as durable as possible. minor fluctuations in print quality comes.
„Invercote Touch is a unique and natural addition to our product portfolio that we are very proud of. It offers existing customers an extension of Holmen's product offering and opens up new opportunities for new customers who have not yet experienced Invercote. We are therefore very excited to see how it will be used.“
Edvin Thurfjell
Invercote Touch is suitable for Packaging and graphic applications of all kinds. It is initially available in a 330 GSM version.
Source: Holmen Iggesund
