DS Smith has developed a new, fibre-based packaging for the Philips Baristina coffee machine in collaboration with household appliance manufacturer Versuni. This solution is made entirely from corrugated cardboard and is completely recyclable.
A special feature of the packaging is that no plastic is used, which reduces the ecological footprint. In addition, an anti-scratch coating has been integrated to protect the surface of the coffee machine from damage. The development of the packaging was the result of close Collaboration between the design teams of both companies.
The aim was to create customised packaging that would not only functional, but also visually appealing is. The coffee machine is placed prominently in the centre of the packaging so that it immediately catches the eye when it is opened. This staging is intended to create the so-called „wow effect“ when unpacking and make the product easily recognisable both in retail stores and online.
„We are proud of the fully recyclable packaging solution. Consumer trends and expectations are fast-moving. In line with the desire for sustainable packaging, we developed this product solution with the aim of creating a high-quality visual impact on the shelf and online. In line with our company purpose to redefine packaging for a changing world, we also worked closely with our customer on this project to support them in their transition to a circular economy.“
Thoran Ottens, Divisional Key Account Manager Electronics, DS Smith
Another advantage of the packaging solution is the use of a special tool from DS Smith, the so-called „cycle design metrics“. This instrument makes it possible to Environmental compatibility and the performance of the packaging on the basis of eight different indicators Rate. These include recyclability, reusability and efficiency in the supply chain. The results of this analysis show how well a packaging design fulfils the requirements of the circular economy and indicate where improvements can be made.
Source: DS Smith
