Brand world discussed at the German Packaging Congress

Eva Bredehorst, Global Packaging Sustainability Manager at Beiersdorf, will explain in her presentation, what influence VUCA has on the sustainability strategy of brands. It sets out Beiersdorf's sustainability strategy, identifies necessary collaborations and describes challenges and opportunities in the area of design for recycling in cosmetics packaging.

About the Sustainability transformation at L'Oréal informed Irene Binder, Sustainability Transformation Director at L'Oréal DACH, while Gabriele Hässig, Managing Director Communications and Sustainability at Procter & Gamble Service GmbH, was the brand representative at the Panel discussion on the topic „Are we failing at the Recycling?“ participates.

Olaf Dechow, Senior Project Manager Materials & Circularity, Corporate Responsibility of the Otto Group will the impact of packaging regulations on online retail in retrospect, with a view to the current situation and as an outlook. What do the ecological and other framework conditions look like? And what effects does the EU packaging regulation have, for example, with regard to the proportion of recycled material?, Empty volume, reusable quota and reusable for large electrical appliances?

The packaging journal is as a media partner with a camera team on site and report live from the congress on his LinkedIn channel.

You can find the registration form for the German Packaging Congress on the Homepage of the dvi.

Source: dvi