Henkel and CCL have won the Alexander Watson Associates (AWA) Sleeve Label Award for a new sleeve technology. The solution won in the Environmental Contribution category for the sustainable design of Henkel's Vernel fabric softener bottle.

To optimise the improve the recyclability of the PET bottle bodies of its fabric softener products in Europe, used Handle a new technology from CCL called EcoFloat, which is based on a buoyant polyolefin material. This material has a low density and can be separated from the PET bottles during the float/sink separation process in recycling plants. be printed. While the heavier bottle material sinks to the bottom of the water baths, the lighter sleeve material floats on the surface of the water, even with a fully printed design. Such a clean separation of bottle and sleeve material is necessary in order to recover high-quality PET material.

„The bottle bodies of our fabric softener products in Europe are already made from 100 per cent recycled PET. By using the new sleeve material, they are now also specially designed for recycling. Many consumers do not remove the sleeve before disposing of the bottle. In most cases, this means that the bottle cannot be recycled either. With the new sleeves, we have now found a solution to enable the recycling of the PET bottle bodies of our fabric softeners, regardless of the correct material separation by consumers.”

Abdullah Mahmood Khan, Head of Global Packaging Development in the Fabric Enhancers division at Henkel

The new sleeve technology from Henkel and CCL has won an award
(Image: Henkel)

CCL offers a portfolio of sustainable solutions for labels and sleeves that help customers achieve their sustainable packaging goals. „The collaboration with Henkel is a very good example of how packaging can be improved through advanced and sustainable technologies,“ says Lukas Nachbaur, Key Account Manager for Henkel at CCL. „With all the packaging solutions we offer, we make sure that they fulfil the official Design for Recycling guidelines from organisations such as RecyClass in Europe and APR (Association of Plastic Recyclers) in the USA correspond. In this case, Henkel's new packaging design complies with the specific EPBP guidelines for PET bottles.“

Henkel uses the new sleeves for around half of its fabric softener product portfolio in Europe. The project contributes to the implementation of Henkel's sustainable packaging targets, which include 100 per cent of its packaging being designed for reuse or recycling by 2025. The company also wants to reduce the amount of new plastic from fossil sources in its consumer goods by 50 per cent by increasing the proportion of recycled plastic to more than 30 per cent and reducing the overall volume of packaging.

Source: Handle

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