The German tea brand Samova has recently started using the garden-compostable NatureFlex films from Futamura, a specialist in renewable and compostable packaging films and cellulose sleeves, for the outer packaging of its tea bags.
The NatureFlex cellulose films from Futamura Chemicals Company Ltd. are a Sustainable packaging alternative to conventional films and available in clear, metallised and coloured. The films are made from cellulose that comes from certified, responsibly managed plantations. They are certified by TÜV Austria Certified for home composting and fulfil all standards for EN13432 (and international equivalents such as ASTM D6400) for industrial composting.
Flavour protection for teas
The compostable films offer outstanding technical performance: protective barriers for flavour, aroma and against mineral oil. They therefore guarantee improved product protection and a trustworthy shelf life compared to conventional plastic films. This makes them suitable for Ideal for tea packaging. According to Joachim Janz, Futamura Sales Manager Germany & Denmark, this means that the films can Premium flavour protection that Samova needs for the collection of its exclusive and special teas.
„After a long search, we are delighted to have finally found a material in NatureFlex that fulfils our highest requirements in terms of environmental compatibility and circular economy, while also offering even better product safety,“ explains Esin Rager, founder of Samova.
Communicating sustainability
Under the motto „No plastic, fantastic!“ Samova is focusing on a broad communication campaign for the compostable tea bags and envelopes. As Key visual A cross-section of tea bags and film buried in garden soil serves to illustrate their compostability.
On the digital channels YouTube, Instagram and Facebook Videos show how the packs are produced and decompose naturally, while the stationary retail trade special sales displays with the motif.
Source: Futamura
