Ruediger Goetz - Peter Schmidt Group
Unboxing, imperfect, absolutely sustainable. If you ask Ruediger Goetz about trends, there's no stopping him. No wonder: finding trends and implementing them is his daily business. Ruediger Goetz is Managing Director at Germany's top-selling brand and design agency, the Peter Schmidt Group (PSG) in Hamburg.
He calls packaging „multisensory brand communication“. If it didn't exist, it would have to be invented. A conversation about perfection that is revealed in imperfection.
The whole interview in the packaging journal TV Talk
Previous issues of packaging journal TV Talk
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