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packaging journal TV Talk: Trends in packaging design

Ruediger Goetz is Managing Director at Germany's top-selling brand and design agency, the Peter Schmidt Group in Hamburg. He calls packaging „multi-sensory brand communication“. If it didn't exist, it would have to be invented. A conversation about perfection that is revealed in imperfection.

Ruediger Goetz - Peter Schmidt Group

Unboxing, imperfect, absolutely sustainable. If you ask Ruediger Goetz about trends, there's no stopping him. No wonder: finding trends and implementing them is his daily business. Ruediger Goetz is Managing Director at Germany's top-selling brand and design agency, the Peter Schmidt Group (PSG) in Hamburg.

He calls packaging „multisensory brand communication“. If it didn't exist, it would have to be invented. A conversation about perfection that is revealed in imperfection.

Ruediger Goetz is Managing Director at the Peter Schmidt Group
Art Nouveau motifs and references to the „Viennese coffee house“ characterise the product design of the Julius Meinl brand. (Image: Peter Schmidt Group)

The whole interview in the packaging journal TV Talk

An example of empathetic cultural understanding: the Japanese confectionery brand Juchheim cultivates its German origins. (Image: Peter Schmidt Group)

Previous issues of packaging journal TV Talk

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