packaging journal TV Talk: Trends in packaging design

Ruediger Goetz is Managing Director at Germany's top-selling brand and design agency, the Peter Schmidt Group in Hamburg. He calls packaging „multi-sensory brand communication“. If it didn't exist, it would have to be invented. A conversation about perfection that is revealed in imperfection.

Ruediger Goetz - Peter Schmidt Group

Unboxing, imperfect, absolutely sustainable. If you ask Ruediger Goetz about trends, there's no stopping him. No wonder: finding trends and implementing them is his daily business. Ruediger Goetz is Managing Director at Germany's top-selling brand and design agency, the Peter Schmidt Group (PSG) in Hamburg.

He calls packaging „multisensory brand communication“. If it didn't exist, it would have to be invented. A conversation about perfection that is revealed in imperfection.

The whole interview in the packaging journal TV Talk

Previous issues of packaging journal TV Talk

packaging journal TV Talk: Trends in packaging design

packaging journal TV Talk: The future of packaging at Procter & Gamble

packaging journal TV Talk: New standards for plastic recyclates

packaging journal TV Talk: How is the packaging industry looking at the second half of the year?

packaging journal TV Talk: Better recyclability - lower licence fees?

packaging journal TV Talk: The woman who pulls out all the stops

Perhaps also interesting?

Jokey and Zentek expand closed-loop partnership

Jokey and Zentek are expanding their partnership in the circular economy for non-food packaging. The Clozed Loop system enables the return and recycling of plastic packaging.

Detergent packaging with 50 percent post-consumer recyclate

Mondi and Dreco present a new laundry detergent packaging with 50 percent post-consumer recycled content. This innovation supports the circular economy and reduces the use of virgin plastic.

PLA-free material for film extrusion receives European patent

Gaia BioMaterials has been granted a European patent for its PLA-free film extrusion materials. This innovation could open up new possibilities for sustainable packaging.

Amcor containers support Ocado's refill scheme

Amcor is supplying bespoke containers for Ocado Retail's refill project. This initiative promotes sustainable packaging solutions within the UK retail sector.

Pilot project for circular economy of PP packaging launched

Jokey and Remondis are launching a pilot project for the collection of PP food packaging in the Ruhr area. The aim is to create a closed material cycle and produce food-grade recyclate.

Waste Separation: Sustainable Disposal of Flower Packaging

Flowers are the most popular gift on Mother's Day. But what happens to the packaging? The ‚Mülltrennung wirkt‘ initiative provides valuable tips for environmentally friendly disposal.