Martin Buchwitz, Managing Director of Packaging Valley Germany e.V., analyses the current state of the German packaging machinery industry at interpack 2026. He presents the new digitalisation project with Bayer, which aims to improve communication between pharmaceutical machinery from different manufacturers. Buchwitz explains why German machinery manufacturers need to adapt their strategies in order to compete with Asian suppliers. This involves ‘good-enough’ machines for mid-market segments and increased collaboration within the industry. He highlights how Packaging Valley, as a cluster, supports its 125 member companies in management issues and fostering a culture of innovation. #interpack #packaging machinery #digitalisation #PackagingValley #pharmaceuticals #collaboration #mechanical engineering #innovation