Dr Natalie Brandenburg, Managing Director of the German Packaging Institute, discusses the current challenges in implementing the PPWR and the state of the packaging industry in 2026. She explains the significance of the Guidance Document, offers practical advice for the 12 August deadline, and highlights how the DVI, as a central platform, is driving forward industry dialogue. Brandenburg emphasises the importance of a unified industry response and constructive cooperation with Brussels. She also provides information on the German Packaging Award, with an extended submission deadline until 5 June. An important insight into the industry’s strategic direction. #interpack #PPWR #Packaging Institute #Sustainability #Packaging #Brandenburg #DVI #Regulation #Innovation