Together with share, the STI Group has developed gift packaging that plays with sustainable options for materials and finishing. At the same time, it offers the opportunity to send a personalised video message with the packaging.
A unique QR code makes each packaging unique. Behind it is hidden the link to an online portal, to which the purchaser of the packaging can upload their personal video. This is linked to the QR code on the packaging. The recipient can call up the personalised greeting message by simply scanning the code with their smartphone. without an app.
Silver lacquer instead of foil embossing
For the packaging, the STI Group specialists tested different materials and variants of opaque white and silver lacquer in combination with the material. from recycled kraft board to the innovative Silphie paper. The print variants showed interestingly different effects.
"We opted for recycled FSC-certified kraft cardboard for the share promotional packaging, as this emphasises the brand's sustainable claim particularly well. By using conventional food-safe printing inks and opaque white as well as additional embossing, we achieved a high-quality finish and the packaging is optimally recyclable. We have also made the packaging climate-neutral in cooperation with Climate Partner." Martin Sniegonresponsible for offset printing at the STI Group.
The interaction of material, colour and paint in conjunction with the specific product requirements and logistical aspects influences the CO2-footprint of a product and its recyclability. For the experts at the STI Group, there is therefore no patent recipe for sustainable packaging. The Holistic analysis of packaging requirements and the most sustainable individual implementation possible are at the centre of attention.
Source: STI Group
