Martin Hötzel is the new Managing Director of the Werner & Mertz subsidiary Erdal-Rex GmbH and will be responsible for the consumer business in Germany.
Sales professional and industry expert Martin Hötzel has been Managing Director of the Werner & Mertz subsidiary Erdal-Rex GmbH since 1 July. In this position he is responsible for the German business for the consumer brands of the detergent manufacturer, including the trusted brands Frosch, emsal and Erdal. The 58-year-old succeeds René Bowitz, who is leaving the company at his own request after 18 years.
Hötzel points out More than 20 years of management experience in the consumer goods industry on. His core competences lie in corporate management, sales development and expansion as well as brand positioning. From 2019 to 2022, Hötzel was CEO at confectionery manufacturer Goldeck. Prior to that, he managed the Warsteiner Group, was General Manager at Capri Sun and Managing Director at Red Bull Germany.
„So far, I have worked with brands that, just like Frosch, occupy a special position in their category and make a special contribution to making people's lives better, more beautiful and more worth living. I am taking over a division that is in an excellent position. My predecessor and the dedicated team have done a great job over the past few years. Our brands enjoy above-average loyalty among consumers and are in high demand from retailers. We are now building on this: Our goal is to further increase our brand reach in Germany - with a clear focus on our strengths.“
Martin Hötzel
Source: Werner & Mertz
