Labelexpo Global Series has organised the biggest event in its 45-year history with Labelexpo Europe 2025 in Barcelona. The trade fair recorded record figures for exhibition space and visitor numbers and also announced the transition to the new LOUPE brand identity.
This year's event reached over 43,000 square metres of net exhibition space and attracted more than 37,000 trade visitors. According to the organisers, there was a significant increase in the number of international visitors, particularly from South and North America. Spain, Italy, Germany, France and the United Kingdom were the largest visitor groups. Andy Thomas-Emans, Strategic Director at Labelexpo Global Series, spoke of a „strategic milestone“ that emphasised the global growth and innovative strength of the industry.
Innovations in printing technologies
One focus of the trade fair was on automation, cloud integration and the first applications of AI in printing presses and user interfaces. Numerous digital innovations are intended to facilitate the entry into digital printing and support the growth of suppliers. James Steptoe, Technical Director at Troika Systems Ltd, described the trade fair as „dynamic and future-orientated“ and referred to the rapid changes in workflows, efficiency and sustainability.
New community formats and sustainability
In addition to technical innovations, the trade fair presented new offerings such as an app, networking areas, the Pulse conference room and the appointment of industry ambassadors to accompany specialist topics on cartonboard, flexible packaging, sustainability and AI. Labelexpo further expanded its sustainability initiatives with the „Better Stands“ programme and a partnership with DMP to recycle mesh waste. Event Director Andrew Galloway emphasised that the aim was a „comprehensive industry meeting with added value at every point of contact“.
Rebranding to the LOUPE brand
Finally, Labelexpo Global Series announced a rebranding: From 2026, the event series will operate under the new name LOUPE. Managing Director Jade Grace explained that the decision was the result of a two-year consultation process with partners and customers. Labels remain the core topic, but flexible packaging and folding cartons are also moving more into focus.
The next European edition will take place from 5 to 8 October 2027 as LOUPE Europe in Barcelona.
Source: Informa
