The ever-increasing desire for exclusivity through uniqueness, i.e. for personalised products, is a trend that has gripped many industries - from cosmetics to beverages to confectionery - and is now here to stay. Probably the easiest way to personalise a product is to individualise the product label.
According to the Duden dictionary, personalisation means "to focus something on a single person, on individual people". As simple as the description of this may sound, its realisation is just as varied, especially with regard to Product personalisation. Product labels can be personalised by choosing from "name variants" or various colour and motif templates, personalised messages or the integration of individual photos. The possibilities are almost limitless. However, every company should consider this carefully, How much room for individuality the customer, without the production of the individual labels becoming a Cost trap for the company itself or a protracted game of patience on the part of the customer.
Buy first, then label (or have labelled)
One of the most common methods currently used in the consumer products sector is to have customers first buy the goods they want to personalise and then enter a code to personalise them. Order customised label online to let. The advantage of this variant is that product sales are generated directly. The customer has to personalise the product with a customised label by ordering the label on a website that matches the promotion. A positive side effect is that Collecting customer data. The label is not immediately with the customer. An expected delivery date can be clearly communicated in advance. This takes the pressure off the company to deliver immediately. Exactly this Time factor can also be a disadvantage, however, because not all customers are prepared to wait several weeks for the label if necessary
The right printing technology
Primera Technology, manufacturer of label printing systems, has already successfully integrated inkjet-based printers into such in-shop solutions. For example, the Cosmetics industry This is because cosmetic products in particular trigger emotions in consumers and, thanks to personalised labels, can not only draw attention to themselves but also create even greater customer loyalty. When lotions, creams and shampoos contain a personalised message for birthdays or holidays, for example, they become a very special gift.
The use of the LX500e colour label printer in combination with a terminal software solution on. The LX500e is the most compact printing model with a footprint of only around 27 x 39 cm and is just 18 cm high when closed. Minimal downtime is also important for in-shop printing solutions. After all, nothing is more frustrating for a customer who wants to print a customised label than having to wait longer than planned. Minimal downtime is made possible with the LX500e thanks to the latest inkjet technology from Funai Electric Company, which uses just one colour cartridge with an integrated print head for full-colour printing. The high-yield three-colour cartridge simplifies workflow and maintenance, eliminates problems that can occur with printers with fixed printheads and minimises downtime during cartridge changes. Not to mention the simplified stock management. Instead of several individual colour cartridges and replacement print heads, only one consumable item needs to be kept in stock. This is because the printer must be so easy to operate that both the customer and the printer itself are completely intuitively select your print motif including personalised text and the store employee can operate the printer and therefore replace the cartridges with little effort.
[infotext]Regardless of whether an in-shop solution, a mobile printing station for events or a printer for creating personalised labels as an additional service for a company is required, these application examples have one thing in common: the small print run. The models in the LX series print labels directly and on site in the required quantity (whether one, ten, one hundred or one thousand labels) and are significantly cheaper than offset or flexo printing, especially for such short runs.In-shop solutions
This is where the so-called in-shop solutions come into play: print terminals that are placed in the shop or mobile directly at the event location and give customers the opportunity to print their own Print product label on site and buy the personalised product directly. This is precisely the main advantage of this type of product personalisation: the customer's wish is fulfilled without a long wait. As retail space is limited and expensive, the required floor space for such in-store solutions must be as small as possible. If this is the case, the Mobile use at promotional events such as roadshows, festivals and concerts. In addition, the print quality must match the product and the solution itself must be as maintenance-free as possible. So which printing technology is best?
High performance is required
The improved print head realises a print resolution of up to 4,800 dpiwhich enables photorealistic prints in up to 16.7 million colours. This high print quality remains constant throughout the life of the device because a new print head is used every time the cartridge is replaced. The LX500e works connected to a customer terminalwhere the customer selects their desired print motif, enters their personal message (e.g. greetings, a name or a date) and then simply presses "Start". The number of print motifs, fonts/colours or additional design elements available to the customer is determined in advance by the company when adapting the printing software used. The printer can be easily controlled and integrated into existing customer terminal solutions thanks to Windows 7/8/10-compatible printer drivers.
Even the big brother has what it takes
The LX900e label printer is also a candidate for the Personalised label production. In the UK, drinks producers are currently using it either in mobile printing stations that stop off across the nation in cities, at events, festivals or concerts and offer customers a personalised soft drink, or for the personalisation service that is offered as an additional service on company websites. The latter is in line with the trend for more and more companies to print their own labels for specific purposes.
